Milma (milk cooperative) is planning to bring Organic milk to Kerala
As per a recent national level survey approx 70% of milk in India is adulterated.
Let’s speak of Milma, one of the most prominent milk cooperatives in Kerala. Over the years its image has been tarnished due to some malpractices and they are trying to improve it by stepping into organic milk; by showing that they are doing well to the society and ethically treating cows.
Here is a quote from a higher authority of Milma.”We are planning it under our corporate social responsibility program. It is part of our objective to provide safe milk to the society”.
Over the last few years Milma as a brand has seen a lot of criticism from common people. It was even criticized by judiciary. Apparently they were mixing milk powder with fresh milk. Any kind of tweaking of milk should be clearly presented; and with additive details. Only thing sold as Fresh Milk should be just that; FRESH Milk
In any case their major consumers are households, Unlike Amul they have not been able to diversify their products or supply to other industries, since Kerala lacks such large dairy byproduct intense factories. Instead of Organic milk; they should see how to revoke their image in common people by providing quality milk. Lot of small dairy cooperatives has sprung up in Kerala since last few years.
MILMA Malabar Milk Co-operative Department
MILMA, Kerala Co-operative Milk Marketing Federation Ltd will join hands with the Netherlands to produce organic milk which will be of better quality and nutrition; without the use of antibiotics and synthetic feed.
They have diplomatically chosen Wayanad as the first place, as fresh fodder is easily available throughout the year and climate is on the cooler side compared to other parts. When there are so many elders and few youngsters who have traditional cow keeping knowledge and are doing it with Indian cows.
Why should a country like India depend on expertise of Netherland for Organic Milk production? The answer is Greed. More milk per cow will be the motto, not just clean organic Milk. This is not an easy and correct equation.
Why do we need to learn from Netherlands about organic milk? Over the last 8 years Netherlands has been able to reduce 60% usage of antibiotics in agriculture sector. So Milma thinks they are the best to partner with, ideally it is correct. However mimicking Europe is not possible as we have different climate and problems.
It also shows how sick minded people are when there is innumerable people and knowledge on keeping cows and doing natural farming. Their norms would be no pesticide loaded feed, no growth boosters, no synthetic and artificial feed. If cows encounter diseases, then use of chemicals and antibiotics to treat and withdrawal period.
This project will be executed with the help of an NGO from Netherlands working along with university of Bangalore. I can smell lot of cash and perks flowing in the air.
Indocert; an organic certification firm is going to test the organic milk for contamination. There are fine points, you can do a test say for 4 type of contamination and determine material is free from pesticide residue or go for 40+ types depending how much you are willing to spend. (People who know about organic norms will better understand what I am trying to say).
I wonder what is it that us Indians have been so passionate about European cows and their culture. They were the sole reason for us losing our Indian bulls and good cow pedigrees and now we want their type of organic milk.
What is the use if the milk are from sick, genetically engineered and hybrids cows which get sick and tired very often. Now let’s say few districts in Kerala start produce organic milk in coming few years, what is the guarantee it will be clean and hygienic. So the next step is pasteurizing the milk. It’s no more milk. Just dead organic matter after the process.
Since dairy is still like a unorganized sector every brand will like to; milk the organic market!
Amul, Mother Dairy, Nandini, Arokya Milk and others will follow Organic Bandwagon
Organic Milk may be better than the conventional one, but be ready to shell off a good amount of your hard earned money and health.
Both milk glass in the above image is organic milk. Its difficult to conclude organic from commercial unless you have tasted raw grass feed milk prior.